This is really dope to me. Freshness tells it like so:

"Based on Gogol’s short story, The Nose, the ear undergoes a similar Freudian treatment of amputation and detachment, and goes on a journey and transforms into an Earbridge as it gets crossed by a bridge. The story eventually ends where Pharrell is pulled back into reality reading a newspaper article about the Earbridge in Baku, Azerbijian. This collapses the art work into the other side of reality as well as the project is part of a public design project for Azerbijian involving the likes of Jean Nouvel and Cai Guo Qiang in 2013."